In 2014, the ABC renamed the channel back to ABC after six years of ABC1. It also marked a return of the 1974 Lissajous curve. Presentation featured the 1974 curve in promos and lineups moving, in a action which drew the curve in a loop. Idents showcased everyday Australians, aligning with the broadcaster’s new #ourABC positioning and reinforcing the channel’s role as a reflection of national identity.
Mark Scott, managing director of the ABC at the time, said that “#ourABC is an ABC that’s owned by all Australians. That reaches and delivers to all Australians. That is home to Australian conversations and stories you won’t find elsewhere. “Our ABC” that’s accepted not just as part of Australian life, but a distinctive aspect of Australia’s quality of life. An ABC that millions of Australians turn to every day, that’s part of their lives. An ABC that’s valued by the public it exists to serve. As we look to the future, this idea—“our ABC”—is a valuable touchstone for us. Because that’s what we want to preserve. That sense of connection and meaning. That relationship—between the ABC and Australians of all ages, from all walks of life, from the small towns to the big cities. And, as we have moved into the digital era, that relationship has only been strengthened and grown.”
Idents
Promos
Continuity
